Top 30 Valuable Lessons from the Book

You Can Sell

By Shiv Khera

You Can Sell addresses time-tested principles which make a successful sales professional. The word used is ‘principles’ and not ‘tactics’. Because tactics are manipulative whereas principles are based on the foundation of integrity. Many times you hear people saying that to succeed you need to learn the ‘tricks of the trade’. This is not true. This book is different! Good professionals learn the trade, and that’s what YOU CAN SELL is all about! Become Unstoppable and Sell Your Way to Success.

Here are the Top 30 Valuable Lessons from the Book You Can Sell

1. Selling is nothing but the transfer of enthusiasm from the seller to the buyer

2. AS LONG AS YOU HAVE YOUR EYES ON THE GOAL YOU DON’T SEE OBSTACLES

3. Most people who fail in life do so not because they lack talent but because they lack the burning desire.

4. Good sales professionals are goal-driven. They realize that in life results are rewarded not efforts

5. Many times in life aren’t we our own biggest problem? That’s the time you need to learn that selling is more a matter of will than skill and we need both.

6. Between will and skill, will is more important than skill.

7. The difference between the ordinary and extraordinary is only the Extra

8. AN ELITE SALES PROFESSIONAL IS LIKE A RACEHORSE WITH THE WINNER’S EDGE AND THE ATHLETE WHO WINS BY A FRACTION OF A SECOND BUT IS REWARDED TEN TIMES MORE.

9. Anyone who sells a product service or idea is a salesperson.

10. Most people fail in life not because they lack talent, but because they lack a burning desire to succeed

11. Pride in the Profession of Selling

12. The World only Reward Results and Efforts

13. GOOD SALES PROFESSIONALS FIND A PROBLEM AND SOLVE IT THEY UNCOVER A NEED AND FULFILL IT

14. Selling with integrity is a noble profession

15. You can never convince a client to buy a million-dollar policy unless you own one.

16. Pride in performance and the profession of selling can only come when we internalize and merge character with competence to create something called a great sales professional.

17. The mistaken belief is that one needs no qualification or talents to succeed in the profession of selling

18. LEARNING TO SELL IS LIKE LEARNING TO SWIM THEY ARE BOTH LEARNT BY DOING NOT BY READING A BOOK.

19. Attitude Determines Success

20. Winners perform despite problems, not in absence of, and losers permanently rationalize and make excuses in life.

21. Success does not just happen. It is the result of practicing the principles that lead to success.

22. So long as you have your eyes on the goal, you don’t see obstacles. The moment you take your eyes off the goal, you start seeing obstacles

23. Don’t settle for mediocrity. If you set high standards, very soon you will build the reputation of being a good professional with commitment and credibility.

24. Winners have an unending desire to achieve their goals

25. Financial freedom is only one component of success, but a very important one.

26. Winners form the habit of doing things that losers don’t like to do.

27. Losers don’t like to work hard. Winners don’t like to work hard either, but they work hard anyway. Losers don’t like to get up in the morning. Winners don’t like to get up in the morning either, but they get up anyway

28. Discipline is doing what ought to be done when it ought to be done, whether we like it or not

29. Life is like push and pull. Sometimes, we push ourselves and sometimes we have to pull ourselves, just like an automobile needs both the accelerator and the brake, one without the other will cause damage.

30. A common cold can be treated by medication, but a positive attitude has to be developed over some time.